98% of businesses in The United States employ fewer than 100 people.
When these organizations need software, they aren’t making a distinction between front end, back end, dev ops, qa, etc. - they don’t have the time, money or expertise to think that way.
They need reliable solutions.
They need technology partners who reach in every direction to make things work.
In practice, defining oneself as only capable or interested in aspects of the software development lifecycle is a self-limiting belief.
Full stack builders create more value than specialists.
Be a builder!
It’s all code, after all.

About George Livingston
George is a business leader and technologist currently leading Product and Software Development at The Escape Game. Previously, he led similar teams in healthcare and commercial real estate. Earlier in his career, he built several startups including a jerky company which grew into a nationally distributed consumer brand.
